I’m a big believer of lifelong learning. Actually, I think I’ve read and learned a lot more after graduation. When I want to learn about a topic, I will read several books on the same subject. If I found a book really interesting, I will search for podcast with the author. I will also look for Youtube video of the author, check his social media accounts, or check if he teaches online courses.
Usually, all my free time is spent learning. Of course, I’m chilling out sometimes watching Netflix (House of Card is perfect to study the 48 Laws of Power). But I’ve goals, and if I don’t study, I’ll never be able to achieve them! So, all the time spent reading books, listening audiobooks or podcasts, watching videos and tutorials is targeted on my goals.
For 2017, I’m aspiring to become a full-stack marketer. A full-stack marketer is a person that can grasp both marketing and web development (front-end + back end = full-stack). So, my aim is to deepen my marketing knowledge as well as to learn front-end (HTML/CSS/JS) and back-end (Ruby/Ruby on Rails). I also want to get some more knowledge on the business/consulting side as well.
I’d have to say that reading has been my preferred learning medium. Physical books. I’ve been using a Kindle since 2010, and it’s great as you can bring hundred of books with you. You can also highlight passages of the book, and get them on Kindle.amazon.com, and transfer them to Evernote. Last year, I did try an experiment by using more audiobooks. While it’s convenient, especially while commuting, I feel that I tend to remember lot less information compare when I reading books.
I decided to go back to physical books. Also, instead on focusing on the number of books, I decided to reduce the reading rate, and study them instead of reading them. I highlight parts of the book, and then re-write the interesting or worthwhile ideas in a notebook. Reading, rephrasing, and writing in an actual notebook allow me to retain more than just copy-pasting information in Evernote.
I’m reading 30 books per year on average. I don’t read fiction. I’m reading books about business, startup, strategy, health, productivity, communication, or self-improvement. This year, I decided to narrow down my reading to a few topics as I want to gain certain skills quickly.
List of Books
- The 22 Immutable Laws of Marketing
- Traction (Done)
- Hooked (Done)
- Influence (Done)
- Growth Hacker Marketing
- Ask, Measure, Learn
- Buyer Personas
- Momentum: How to Propel Your Marketing
- Hacking Marketing
- Book Yourself Solid
- Lean Startup (re-read)
- Lean Analytics
- Zero To One
- The Art of Explanation
- Rework (Done)
- The E-Myth Revisited
- Don’t Make Me Think
- Design for Hackers
- Badass Making Users Awesome
- 100 Things Every Designer Needs to Know About People
- 33 Strategies of War (the only book of Robert Greene that I didn’t read)
- The Prince (re-read)
- How Successful People Think
Online Courses, MOOC, and Video Tutorials
Some skills can’t be learn just by reading a book. You need to see how it’s executed, and copy/repeat it. This is where I find videos and online course useful. To learn how to code, and it’s helpful to see someone writing the code, explaining it, and showing how to you different softwares/services, etc. Videos are great for mimicking.
List of Courses
- Become a Product Manager (Done)
- Become a Growth Marketer (Done)
- Copywriting: How To Be A Crazy Good Copywriter
- The Web Developer Bootcamp
- The Complete Web Developer Bootcamp (Done, see portofolio)
- The Full Stack Web Development
- The Complete Web Developer Course 2.0
- UX & Web Design Master Course
- Google Analytics Certification
- HubSpot Content Marketing Certification
Learning skills isn’t enough. Building a network and developing soft skills are important too. While I don’t have much time at night after work or on the weekend, I still decided to participated to LeWagon Meetup in Tokyo. It’s a great way to learn and meet people sharing the same interests.
This is the first year I’m preparing a study plan. Usually, I’m just picking up books from a list of books I want to read in my Evernote (about 80 books), or I pick up a book after hearing the author talking on a podcast. I would also read books on something I want to improve at a certain moment like health for example. Until now, it was more like “just on time learning”. This year, I have big goals that I want to achieve, and I will be more intentional.